Dashboards often provide a comprehensive, at-a-glance views of KPIs (key performance indicators) relevant to a particular objective or business process.

Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving an effective, sustainable competitive advantage.

Media planning entails sourcing and selecting optimal media platforms for a client's brand or product to use to meet campaign goals in an optimal manner.

In an audience panel you receive feedback from an audience on a product that they have either used/seen on a television/online or even heard on the radio.

Media monitoring is the activity of monitoring the output of the print, online and broadcast media. It can be conducted for a variety of reasons, including political, commercial & scientific.

In advertising management, media buying is the procurement of media inventory. The media buying function negotiates price and placement for advertisements.